What do I personally think should happen? Web searches should become a public utility. They are our doorway into the great information age we are currently living in, and abusing that power can lead us all down a very dangerous road. Google’s monopoly over the internet needs to be investigated, documented, and broken apart.

So how will we know when we reach a post-Google world? Well, when entrepreneurs start seeing opportunity to build businesses in a more open market for advertising, search, or journalism, we’ll be there. Right now, you don’t go near these spaces, because Google will crush you. But there are immense opportunities once you split apart this corporation. Google search isn’t very good anymore, but new competitors, like Neeva, die without access to distribution. Its AI products aren’t nearly as high quality as they should be considering Google scientists created the underlying transformer technology. Without Google standing in the way, innovation will explode.